Puma shows love for the Vodacom Bulls by launching new away kit on Valentine's Day
Pretoria, South Africa, 14 February 2012 – PUMA® has unveiled a dramatic new Away kit that the Vodacom Bulls rugby team will sport in the Vodacom Super Rugby 2012 competition. The striking colour marks a significant image shift for the Vodacom Bulls and is inspired by the purple Jacaranda trees that characterise their hometown Pretoria.
Vodacom Bulls captain Pierre Spies says: “PUMA have certainly changed the pace since their arrival at the Bulls and the team feels that our Away jersey, a complete contrast from our traditional kit, is a great way to celebrate a new partnership.”
The Away shirt, as with the home shirt launched in December 2011, has a dramatic “smash” design inspired by the phrase “bull in a china shop” and expresses the Vodacom Bulls’ powerful playing style. The complexity of the design, which combines a chevron-like effect, is designed to distract opposition players.
PUMA South Africa’s Marketing Director Brett Bellinger says: “In designing the new Away shirt PUMA wanted to create a statement on the field, so we have opted for a striking colourway inspired by the purple Jacaranda trees that are synonymous with Pretoria.”
PUMA has a long-term deal to supply full technical kit to both the Vodacom Blue Bulls and Vodacom Bulls rugby teams, and is the official distributor of the teams’ match replica gear.
The Vodacom Super Rugby replica away shirt will be available in stores on 24 February 2012 and will retail for R599.
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