Blue Bulls players can now help you find the way!!

Mar 19 • General News • 4875 Views • Comments Off on Blue Bulls players can now help you find the way!!

Blue Bulls Voices on TomTom GPS

“TomTom’s blood now also runs blue”

~ Let Victor Matfield tell you ‘you’ve reached your destination’ or allow a convincing Morné Steyn to navigate you to the nearest golf course ~

South Africa, Johannesburg, 19 March 2010 – TomTom has launched a limited edition TomTom Start with the famous South African rugby team Blue Bulls from Pretoria.

The world’s leading provider of navigation solutions and digital maps has launched this special TomTom Start with an official licensed Blue Bulls start skin™, Blue Bulls pouch, Road to Victory DVD and Blue Bulls start up and shut down screens.

“Your ‘Bull’ will never leave your side,” says Joost Jetten Vice President of Sub Sahara Africa. “You can feel like a champion as your Blue Bulls idol navigates you to your favourite destination – ensuring your trip is fun, safe and on time.”

The device comes pre-installed with five Blue Bulls players’ voices: Blue Bulls captain -and the man of many women’s dreams – Victor Matfield; Morné Steyn; “The Twin” Akona Ndungane; the youngest player ever to play for the Blue Bulls, Pierre Spies; and Francois Hougaard. Each will be able to navigate you to his own favourite point of interest that also comes pre-loaded on the device.

The TomTom Blue Bulls device is very easy to use and has all the quality features you’d expect from TomTom, making it the ideal device to help navigate your way from rugby matches to braai’s.

TomTom understands the passion that drives the Blue Bulls supporters. Featuring a simplified interface with only two start-up icons and semi-integrated EasyPort™ mount, this exclusive Blue Bulls device is not only functional and safe – it’s a great way to ensure you reach your destination feeling like a champion.

The Blue Bulls package will be available from the end of March 2010 at selected retail stores nationwide, Makro, CelluCity, Agrinet and Vodacom, retailing at R 1799.00. For more information visit TomTom’s website www.tomtom.co.za

About the TomTom Blue Bulls device

Easy to use
• Plug and Go – no installation needed, just plug in and tap the touch screen
• Simplified menu – two simple buttons: ‘Plan route’ and ‘Browse map’
• Lightweight (128g) device with a 3.5” screen and semi-integrated EasyPort™ mount that folds neatly onto the back of the device, making the device simple to remove and carry
• Clear voice instructions
• Select from five pre-loaded Blue Bulls voices

MapShare™
• Map Share technology – share thousands of free map corrections with TomTom users every day

Enhanced safety
• Realistic visual instructions – uses replicated road signs, making them easier to follow
• High quality speaker – for voice instructions at an adjustable volume
• Help Me! menu – provides direct access to emergency numbers and directions to the nearest emergency service providers

Accessories Available
• USB car charger

Packaging Includes
• Blue Bulls skin cover and matching Blue Bulls carry bag
• Road to Victory DVD

TomTom for Blie Bulls Supporters

For more information, images and samples please contact:
Media Enquiries
Jeanre Ruddy
CRAVING NOVITY
T: +27 11 470 5900
C: +27 82 557 0424
E: jeanre@cravingnovity.co.za

About TomTom N.V.
TomTom N.V. is the world’s leading provider of location and navigation solutions. TomTom N.V. has over 3,000 employees working in four business units – Consumer, Automotive, WORK and Licensing (Tele Atlas).

TomTom’s products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom’s products include all-in-one navigation devices which enable customers to navigate right out of the box; additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety.

The business unit Automotive develops and sells navigation systems and services to car manufacturers and OEMs. WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. Licensing (Tele Atlas) delivers the digital maps and dynamic content that power some of the world’s most essential location and navigation solutions. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide.

TomTom N.V. was founded in 1991 in Amsterdam and has offices in Europe, North America, Middle East, Africa and Asia Pacific. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to www.tomtom.co.za