All Blacks’ longest serving supporter back for more

Mar 25 • General News, International • 2153 Views • Comments Off on All Blacks’ longest serving supporter back for more

Steinlager, the All Blacks longest serving sponsor has renewed its sponsorship of the All Blacks through to the 2019 Rugby World Cup.

The agreement includes an extensive partnership for the 2017 British & Irish Lions Tour of New Zealand and also secures naming rights to the three test match Steinlager Series in 2014, 2016, 2018 and 2020.

The agreement has also been expanded to include for the first time the All Blacks Sevens. This will see Steinlager as the team’s official sponsor as they aim for gold at the 2016 and 2020 Olympics.

“It’s fantastic to have Steinlager sign on to continue this wonderful partnership between two of New Zealand’s most iconic brands,” said New Zealand Rugby Chief Executive Steve Tew.

“Steinlager is our longest serving sponsor and we would like to thank them for their unwavering support since 1986.”

Rory Glass, Managing Director at Lion, said: “We couldn’t be more thrilled to renew this iconic sponsorship with our world champion All Blacks. This sponsorship will take Steinlager’s support of the All Blacks through to well over 30 years, making it one of the longest running sponsorships in New Zealand sport.”

“During this time rugby has turned professional, the All Blacks have played 382 tests, won two Rugby World Cups, two test series against the British and Irish Lions, three Northern Hemisphere Grand Slams, 20 Bledisloe Cups and 12 Tri Nations/Investec Rugby Championship trophies. They’ve had their first series victory in South Africa and most recently secured the first unbeaten season of the professional era.”

“With every success came a cold Steinlager to celebrate and we intend to keep it that way.”

The renewal of the Steinlager sponsorship follows a strong year for New Zealand Rugby’s commercial programme.

In January Jockey signed a three year sponsorship deal under which it became the Official Off-field Underwear sponsor of the All Blacks and All Blacks Sevens.