Tudor announces the All Blacks and Beauden Barrett as new brand and #BorntToDare Campaign Ambassadors
Leading Swiss watchmaker Tudor has launched today a stunning, new multi-layered partnership joining forces with the number one team in world rugby, the All Blacks, leading player Beauden Barrett and with the upcoming 2017 DHL New Zealand Lions Series.
Under the deal, the All Blacks will become brand ambassadors for the prestigious watch company, with Barrett also signing on as an individual brand ambassador.
Tudor will also become a sponsor of the DHL New Zealand Lions Series.
Tudor is Born to Dare
The All Blacks and Barrett will become part of Tudor’s global #BornToDare campaign, which was launched this year. It reflects both the history of the brand and what it stands for today.
Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater. It also refers to the vision of Hans Wilsdorf, the founder of Tudor, who manufactured Tudor watches to withstand the most extreme conditions, watches made for the most daring lifestyle indeed. It finally tells of the singular approach Tudor is known for today, having pioneered now major trends within the watchmaking industry.
New Zealand Rugby CEO Steve Tew said: “We are excited to announce this new association with Tudor, which is a world-class, leading watch brand. The new sponsorship deal means the All Blacks team and brand will be showcased in new markets around the world which are massive for us. Tudor’s values of excellence, quality and high performance are the perfect fit for us. We welcome them on board.”
The DHL New Zealand Lions Series 2017
As an extension of its commitment with the All Blacks, Tudor is proud to be an Official Sponsor of the DHL New Zealand Lions Series 2017, an international rugby Series like no other.
Every four years, the best rugby players in England, Ireland, Scotland and Wales, combine to become the British and Irish Lions team and tour one of the Southern Hemisphere rugby nations. In 2017, they will be challenging the most successful national team in the history of professional rugby, the All Blacks. In a series of 10 matches in seven cities over five weeks, the Lions will take on the New Zealand Provincial Barbarians side, New Zealand’s five Super Rugby teams, the Māori All Blacks and finally the legendary All Blacks.
On June the 24th, the British and Irish Lions will meet the All Blacks in the first of their three Tests at Eden Park, Auckland’s legendary rugby stadium, and face their mighty haka. They will be 18,000 km from home, supported by their 20,000-strong army of supporters, but will not only be facing the All Blacks but also the 4.5 million residents in the rugby-worshiping nation of New Zealand.
About Tudor
TUDOR is a Swiss-made watch brand, offering mechanical watches with sophisticated style, superior quality and unique value for money. The origins of the TUDOR brand date back to 1926, when ‘The Tudor’ was first registered on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. Over the course of history, TUDOR watches became the choice of daring individuals worldwide on land, ice, in the air and underwater. Today, the TUDOR collection includes flagship models such as Black Bay, Pelagos, Glamour and Style. Since 2015, TUDOR offers mechanical manufacture movements.
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