Air New Zealand renews commitment to All Blacks and New Zealand Rugby New five year partnership to 2020
Air New Zealand has confirmed its support for the All Blacks for another five years, re-signing as a Global Sponsor of New Zealand Rugby through until 2020.
The airline, has been a partner of rugby in New Zealand for more than two decades and an Official Partner of the All Blacks since 1998.
Under the new agreement Air New Zealand will be known as the Official Airline of the All Blacks and for the first time, the All Blacks Sevens.
New Zealand Rugby Chief Executive Steve Tew said Air New Zealand’s partnership had been of huge benefit to both the All Blacks and the wider New Zealand rugby community.
“Air New Zealand has been a strong supporter of the All Blacks and New Zealand rugby for such a long time so we’re delighted to have such great team mates on board again.
“The airline has been instrumental in not only getting the All Blacks to Tests, but through its clever marketing campaigns it’s helped connect the team to more fans around the world. It’s also great to have them backing our teams over an exciting five years ahead for rugby which includes another Rugby World Cup and a British and Irish Lions tour.
Air New Zealand has also signed on as primary sponsor of the Rippa Rugby National Championship.
“This is a very successful competition with a huge community focus as we invite schools from all over New Zealand to take part so we think this will work well for both of us,” said Tew.
“We really appreciate the support of partners like Air New Zealand who help boost the profile of rugby and ensure the game remains financially healthy so we can continue to invest in rugby at all levels, retain our best players and produce winning teams.”
Air New Zealand Chief Executive Officer Christopher Luxon said the airline was thrilled to be taking its commitment to New Zealand rugby even further.
“We are extremely proud to be supporting the world champion All Blacks, especially as they gear up for a very important season starting with the history-making match against Manu Samoa in Apia on Wednesday. We’re excited about operating our special fan flight to Apia to get loyal supporters to the game.
“As an airline that’s crazy about rugby from the grassroots up we are also dedicated to supporting community rugby across all of New Zealand’s regions which is why we have signed on as sponsor of the Rippa Rugby National Championship.”
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