Bobby Skinstad: 2010 World Cup brings structure to South Africa
Bob Skinstad
Bobby Skinstad, the former Springbok captain who has been today unveiled as the Facilitator of the Judges for the inaugural Virgin Active Sport Industry Awards 2011, has stated that staging the 2010 World Cup has enabled South Africa to move forward from the ‘patch-up job’ approach to solving some of the country’s wider social issues.
Speaking exclusively to the Awards’ breaking news and views website, Sportindustry.co.za, Skinstad explained:
“For South Africa, this World Cup has brought charity into our sporting culture big time. People have realised that there is a lot that needs to be done and have reacted to that realisation in a very proactive way. South African sport is now much more hands-on in this regard than it ever has been before.
“The positivity to change the negative elements of our culture has always been there, but in the past we’ve probably been guilty of doing things on the run. Historically it’s been more of a patch-up job with no real focus. More than anything else the World Cup has brought about a more structured approach to dealing with our problems.”
Already signed up as an Ambassador for the Virgin Active Sport Industry Awards 2011, SuperSport presenter Skinstad has extended his involvement to include acting as Facilitator of the Judges – a role in which he will be responsible for leading the debate through which the inaugural Awards’ winners will be chosen.
Presented in front of a star-studded audience of all the key stakeholders in South African sport, the Virgin Active Sport Industry Awards will recognise and reward the best the South African sport business has to offer in categories covering marketing, PR, sponsorship, media, advertising and design.
The City of Ekurhuleni will stage the inaugural Virgin Active Sport Industry Awards which will take place on February 17th, 2011 and will be hosted by Emperors Palace.
The annual Awards ceremony will see the country’s top-performing sport brands and organisations receive recognition for their work at a glamorous black-tie event in what has become the most visible and sought-after endorsement of commercial achievement in sport.
Further announcements regarding the make-up of the Judging Panel for the Virgin Active Sport Industry Awards will be made in the coming weeks.
To learn more about the Virgin Active Sport Industry Awards and to read the full interview with Bobby Skinstad, visit www.sportindustry.co.za or contact:
Leigh Weir Smith George Marx
Email: leigh@studiopr.co.za Email: george@sportindustry.co.za
Mobile: +27 84 444 2212 Mobile: +27 72 432 5085
The Virgin Active Sport Industry Awards in South Africa is the first replication of the Awards beyond the UK and the inaugural event will take place on February 17th, 2011 in the City of Ekurhuleni. The Awards categories as confirmed by the organisers at this point will be:-
• Best Corporate Social Responsibility Programme in Sport
• Sport Brand of the Year
• Best Use of PR in a Sport Campaign
• Best Commercial Franchise of the Year
• Best International Sponsorship from a South African Company
• Best TV Sport Commercial
• Best Sport TV Show
• Technological Innovation in Sport Award
• Best Sport Magazine
• Best Sponsorship of a Sport Event or Competition
• Best Sponsorship of a Sport Team or Individual
• Best Grassroots Development Programme
• Provincial Governing Body of the Year
• Sport Agency of the Year
• South African Sport Leader of the Year
• Sport Entrepreneur of the Year
• The Lifetime Achievement Award
For more information on the South Africa Awards, visit www.sportindustry.co.za
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