Coca-Cola Youth Weeks to kick-off in White River
Coca-Cola Craven Week – Where Heroes Are The annual Coca-Cola® Youth Week festivals begin this week with the U13 Coca-Cola® Craven Week, kicking-off a month of the best in schoolboy rugby.
The Coca-Cola® Youth Weeks take place annually and comprise of four age categorised rugby tournaments in which schoolboys representing their respective regions, compete against one another:
- U13 Coca-Cola Craven Week
- U16 Coca-Cola® Grant Khomo Week,
- U18 Coca-Cola® Academy Week
- U18 Coca-Cola® Craven Week,
The Coca-Cola® Youth Weeks are where our country’s future rugby heroes are made. Now in its 52nd year, Coca-Cola® Craven Week has become synonymous as the platform for showcasing the best in South African youth rugby talent. The under-18 Coca-Cola® Craven Week has seen over 270 future Springboks come through its ranks, additionally, the SA Under-20 team is nearly entirely made up of players who have played in one or more of the Coca-Cola® Youth Weeks.
To highlight the talent that will no doubt be uncovered at this year’s Coca-Cola® Craven Week, a Coca-Cola® judging panel will once again be selecting and recognising the Coca-Cola® Hero of the Day. This daily award will honour the standout player on each match day of the u18 week to be held in Stellenbosch from the 13 – 18 July.
The Coca-Cola® Hero of the Day is not necessarily your typical man of the match. He is the fullback who made that courageous try-saving tackle, the kicker who slotted a final second penalty for the win or the winger who scored an amazing intercept try. It is hero moments such as these which can earn a player the prestigious Coca-Cola® Hero of the Day award.
Additionally, in acknowledging the massive role that schools play in the development of South Africa’s future rugby heroes, Coca-Cola® has taken the “Hero of the Day” concept to social media!* Coca-Cola® are searching for South Africa’s ultimate school rugby hero. Whether it’s the star flyhalf, a dedicated supporter or the u13 water boy, they want to know their story. The winner and their school will be awarded with amazing rugby related prizes.*
Fetsi Mbele, Coca-Cola® South Africa Marketing Assets Manager comments, “Coca-Cola® South Africa is extremely proud to support the development of South Africa’s next rugby heroes through the Coca-Cola® Youth Weeks. This will be the 30th year of our sponsorship – we have had the privilege of witnessing first-hand the success of the Coca-Cola® Youth Weeks and the incredible foundation they have created for schoolboy rugby in South Africa. The Coca-Cola® Youth Weeks also signify the importance of living an active healthy lifestyle through participation in sport. Coca-Cola’s philosophy in sponsoring sport is all about encouraging physical activity and developing healthy lifestyles. Playing sport, together with a balanced diet, play an important role in maintaining a healthy way of life.”
The schedule for the Coca-Cola® Rugby Youth Weeks rugby tournaments is as follows:
- Under-13 Coca-Cola Craven Week – 29 June to 3 July 2015, Hoërskool Rob Ferreira, White River
- Under-16 Coca-Cola Grant Khomo Week, July 6 to 9 2015 – Bridgton Sports Grounds, Oudtshoorn
- Coca-Cola Academy Week – July 6 to 9 2015, Isak Steyl Stadium, Vanderbijlpark
- Under-18 Coca-Cola Craven Week – July 13 to 18, Paul Roos Gymnasium, Stellenbosch
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