Europcar South Africa joins SARU family of sponsors
Europcar South Africa has joined the South African Rugby Union (SARU) sponsors’ family as the official car rental supplier to SARU, its national squads and national teams, it was announced on Tuesday.
“We’re thrilled to have the opportunity to be associated with the Springboks,” said Dawn Nathan-Jones, CEO of Europcar SA.
“We aim to keep our brand continually evolving and this is a natural progression from our sponsorship of the HSBC Sevens World Series tournament.
“We’re also a Proudly South African company and we see the Springboks as the pinnacle of South African sport. The Springboks represent everything South African and creates a spirit that brings our country together.”
The good fit between Europcar and SARU goes beyond happy coincidences, such as sharing green as a core corporate colour, or the mutual benefits of Europcar enabling transport logistics wherever needed for SARU, through 120 locations throughout Southern Africa.
Jurie Roux, CEO of SARU, said it was exciting to extend the national governing body’s relationship with Europcar.
“We’ve been working together with Europcar on the Sevens in Port Elizabeth for a while now and their passion for the game of rugby has always been evident,” said Roux.
“To see them getting involved on a broader spectrum is fantastic and I’m very happy to see Europcar join our group of very dedicated Official Suppliers.”
“We’re delighted to be partnering with Europcar because in our different fields, SARU and Europcar have similar mindsets and strategies. Like them, we’re continually evolving our brand and our game.
“Their passion for delivering effortless service can allow us to remain focused on our jobs without distractions – in the zone. It’s a winning combination.”
The new partnership will be in action at June’s Castle Lager Incoming Series, when the Springboks host Italy, Samoa and Scotland in a unique quadrangular tournament in Durban, Nelspruit and Pretoria.
For more information, contact Zavi Stein, General Manager: Marketing at Europcar South Africa, on 011 479 4000 or zavi.stein@europcar.co.za
About Europcar South Africa
Europcar has established itself as one of South Africa’s leading global car rental companies; one which prides itself on delivering locally relevant, world-class service excellence with a dynamic and fresh attitude. Its payoff line of ‘Moving Your Way’ encompasses the company’s global strategy to be a key player in shaping the future of mobility, together with its commitment to exceptional customer service.
The company, owned and managed by the Imperial Group*, has operated exclusively as Europcar since 2009 having a rich 33-year history with its roots as Imperial Car Rental.
Voted Africa’s Leading Car Hire Company at the 2012 World Travel Awards – for the seventh consecutive year – the company serves around a third of the South African car rental market and has segmented the business to tailor solutions to the business and leisure markets, both inbound and locally.
The organisation is just as conscientious when it comes to social responsibility, and supports a number of programmes focusing on children, education, HIV/ Aids and poverty alleviation. Sustainability is also a business imperative and the company focuses heavily on the promotion of environmental responsibility, awareness and behavior throughout its operations, with the primary goal of reducing its outputs.
Europcar offers a fleet peaking at 18,500 vehicles at over 120 locations throughout Southern Africa – and through the global Europcar network, offers car rental access to around 220,000 across 150 countries.
Holding ISO9001 (2008) accreditation, Europcar holds a Two Three BBBEE rating. It is a member of the South African Vehicle Rental and Leasing Association (SAVRALA), and has partnerships with several important service providers in the travel industry.
Then again, that’s typical of a Proudly South African company which believes that supporting everything local – from people to businesses – is critical to the future of this country.
*IMPERIAL is a diversified industrial services and retail group with activities spanning logistics; car rental; tourism; financial services; vehicle distribution and retail. It operates in South Africa, Africa, Europe and Australia, is listed on the Johannesburg stock exchange and employs over 40,000 people.
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