FNB partners with rising Springboks star Aphiwe Dyantyi
FNB is continuing its support for homegrown talent by partnering with Springboks star Aphiwe Dyantyi as the first professional player to be part of the FNB Patron programme.
The programme is designed to prepare players for life beyond their professional sporting careers by matching them with FNB banked businesses that align with the individual’s personal interests. Through this, players will get acquainted with the inner-workings of businesses, an experience which is vital when pursuing entrepreneurship or a particular career path.
Bonga Sebesho, Head of Sponsorships at FNB says “Help extends beyond our innovative solutions and lends itself to helping and supporting our talent in different ways across the various sporting mediums that we have invested in. While we support local players from grassroots to professional ranks, we also encourage them to build and develop a career post their sporting journey.”
“I’m excited to partner with a proudly South African brand that not only continues to change the face of banking, but remains at the forefront of talent development. This partnership is a continuation of my lifelong association with FNB, which began from my school rugby days in FNB Classic Clashes. This opportunity allows me to look at my sporting and personal development in a different light, and I’m honored to partner with such a great brand,” says Aphiwe Dyantyi.
Aphiwe is a prime example of achieving greatness through determination and dedication. His passion and commitment for the game from a young age can be seen through the years of playing in the FNB Classic Clashes schools competition, FNB Varsity Cup and now as a regular feature in the Springboks team.
This announcement comes at a critical juncture when FNB is launching its new Springboks campaign, themed ‘words change the game’ – calling on all South Africans to rally behind and support the Springboks by sharing their words of encouragement in the build up to Japan.
The FNB campaign seeks to drive nation building through the promotion of the team as a national asset that represents all South Africans. “In line with this thinking, our approach to media placement will go where the viewers are, by placing the messaging across urban and rural mediums. This campaign is designed to speak to South Africans to share their words of greatness,” concludes Sebesho.
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