GLRU signs new associate sponsor: Kit Group
The Golden Lions Rugby Union is pleased to announce an official partnership agreement with South Africa’s leading Uniform Solutions and Management Company – Kit Group
Golden Lions Rugby Union Chief Executive Officer, Manie Booysen, expressed his gratitude to Kit Group for their support and belief in the MTN Golden Lions brand going forward.
“Our negotiations with Kit Group were positive from the outset and we are so grateful for their support,” said Booysen.
“The players and coaches are also very excited about this new agreement and are looking forward to the association with Kit Group. We look forward to forming a strong relationship with them over the years to come.”
Kit Group Spokesperson, Charl Cilliers, reinforced this belief and stated, “Kit Group has for some time now been exploring various options to expose and grow our brand. We have been looking for opportunities where brand association or co-branding can form part of our campaign, and sport, with rugby in particular, have been obvious complementary associations for us”
“We were very pleased when the opportunity to partner with the MTN Golden Lions became a possibility. The fact that the MTN Golden Lions were, at the time, a relegated side was for us an added value as we wanted to be part of their rejuvenation.
“We wanted to be a part of one of South Africa’s oldest and most respected rugby Unions reclaiming their rightful place within the rugby world, and were more than happy to walk the path with them until this could be achieved, whether it was this year or next.
“As a brand we don’t only want to be associated with winners, we want to be associated with becoming winners! We want to be associated with determination, dedication and a winning attitude.”
Cilliers added, “Kit Group has for years pioneered our industry and know what it takes to be the best and to stay there. We know what it means, and how it feels to not be on top, and we know what it takes to get there.
“We are very proud to be in partnership with the MTN Golden Lions and look forward to a highly successful Currie Cup season, and to their re-entry into the Super Rugby arena next year, which we belief will be just as successful.”
About Kit Group
Kit Group is Africa’s leading uniform solutions and management specialist, focusing on all types of uniforms and safety wear.
Kit Group offers complete uniform solutions that allow its customers to remain focused on their core business. The uniform solutions function offered by The Kit Group includes the conception, design, the manufacturing and the supply of uniforms and accessories to all sectors including industrial, security, corporate, leisure and hospitality.
As the industry leader, we have developed our own brands to provide an unparalleled service offering:
“Law Pro” Specialised Security Wear you can Trust
“Tank” Tough, durable and dependable premium work wear
“Worka” Affordable work wear that works
“Michael St John” Corporate Clothing of distinction
“By Appointment” Catalogue Corporate Clothing
“Impact Gear Make an impact with tailor-made corporate clothing
We believe in partnerships that are based on trust, ethics and integrity. It is this belief that forms the cornerstone of our commitment to forming sustainable and mutually beneficial partnerships.
Kit Group head office is based in New Doornfontein, Johannesburg and there are also branches in Pretoria, Polokwane, Rustenburg, Nelspruit, Cape Town, Durban, Modderfontein, Sasolburg, Hammanskraal, Rosslyn, Zambia, Angola, Botswana, Mozambique and Namibia.
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