JC Le Roux joins Rugby World Cup Sevens 2022 commercial family
World Rugby confirmed on Wednesday that well-known South African sparkling wine brand JC Le Roux will be an Official Supplier of Rugby World Cup Sevens 2022, which will take place from 9-11 September in Cape Town.
JC Le Roux joins the expanding commercial family for Rugby World Cup Sevens in what is anticipated to be a huge year for the sport, with the HSBC World Rugby Sevens Series and Commonwealth Games both taking place before the world’s best head to South Africa in September.
Available from concessions and throughout hospitality areas at the Cape Town Stadium, fans will be able to enjoy JC Le Roux as they witness 24 men’s and 16 women’s international teams in action as they go head-to-head in a bid to become world champions.
The 2022 edition of Rugby World Cup Sevens follows a hugely successful tournament in San Francisco in 2018. As regular hosts of the HSBC World Rugby Sevens Series, Cape Town will provide the perfect backdrop as Rugby World Cup Sevens looks to reach new heights and inspire new fans and players globally.
World Rugby Chief Executive, Alan Gilpin, commented: “As the momentum for Rugby World Cup Sevens 2022 continues to build, we are delighted to welcome JC Le Roux to the commercial family for the pinnacle event in rugby sevens.
“Cape Town has a proven track record of hosting spectacular events on the HSBC World Rugby Sevens Series and we look forward to working with SA Rugby and our valued partners as we take rugby sevens to the next level in September.”
Distell Marketing Director Southern Africa, Natasha Maharaj, said: “We are delighted to confirm that JC Le Roux is an official supplier of Rugby World Cup Sevens 2022 in Cape Town along with some of our incredible wines.
“As a brand, when a bottle of JC pops, we want people to feel optimistic, happy and uplifted, enjoying good times, connecting with friends and meeting new people. Which is a perfect match for all the celebrations on the field and off, it gives us great pride to join the commercial family of such a prestigious event that will inspire so many not only here in South Africa but across the globe.”
Distell Managing Director Southern Africa, Wim Buhrmann, said: “JC Le Roux – as South Africa’s biggest sparkling wine brand – is synonymous with celebrating success and what better way to celebrate all the memorable moments of the Rugby World Cup Sevens 2022, on and off the field, than with South Africa’s favourite sparkling wine.
“We look forward to working with World Rugby and SA Rugby on the exciting journey to Rugby World Cup Sevens 2022.”
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