Novel way for fans to share Test match experience through AIG FanPic
All Blacks fans will have an exciting way of sharing their test match experience this June, with the AIG FanPic, a panoramic stadium photo to be taken at each of the three upcoming test matches as the World Champions take on the hosts for the next world cup, England, in Auckland, Dunedin and Hamilton.
AIG, Major Global Sponsor and Official Insurance Partner of the All Blacks, has teamed with Ireland-based company Huggity to produce the FanPic, a powerful digital tool that uses the visibility provided by social media to engage fans in the stadium, as well as audiences who are unable to get to the game.
“AIG wanted to capture the uniquely intense and passionate atmosphere created by the All Blacks’ supporters. With the three test matches sure to sell out, this is a fantastic opportunity for fans to remember and share their experience with their team mates, friends and family,” said Danny Glantz, Global Head of Sponsorship for AIG.
To celebrate the recent announcement of the All Blacks test match against the USA Eagles in Chicago on November 1, fans will also have the opportunity to participate in a competition that could see them joining the All Blacks as they fly to Chicago, The competition’s lucky winner and their friend will travel with All Blacks Tours and will be covered by AIG Travel Insurance. Any New Zealand resident over 18 can enter the competition, regardless of whether they were able to attend a test match.
General Manager of Content, Commercial & Public Affairs for New Zealand Rugby, Nick Brown, said the FanPic will be an excellent souvenir for All Blacks fans around the world. “An All Blacks match is always a great occasion and it’s wonderful that fans will have a new way to share their experience. Our sponsors have a huge part to play in the success of rugby in New Zealand and AIG continues to demonstrate their commitment to the team, to the game and to the fans.”
Huggity CEO Mike Sikorski is looking forward to the FanPic production.
“The All Blacks are arguably the most successful sports team of all time and one of the biggest sports brands in the world. FanPics have been used at some of the world’s biggest sporting and music events and Huggity is excited to be creating these FanPics at such a highly anticipated test match series in New Zealand.”
The 360-degree panoramic, multibillion pixel crowd image will allow fans to zoom to locate themselves in the crowd, then tag their position and share on Facebook, twitter and LinkedIn. Each tag is posted to the user’s news feed and is visible on feeds of all their friends, engaging audiences who can’t attend the event.
The AIG FanPic will be available aig.com/FanPic.
The three Steinlager Series test matches are close to selling out. To buy your tickets and be part of the AIG FanPic go to allblacks.com/Fanzone/Tickets
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