NSW Waratahs sign with Magners Cider for 2014
Caption: NSW Waratahs players Wycliff Palu and Michael Hooper in the new 2014 NSW jerseys and with Anthony Brady, Magners Cider’s Commercial Director Australia and Asia.
Photo: waratahs.com.au.
Magners Cider is today the official cider of the NSW Waratahs, the oldest rugby state in Australia.
The partnership will see Magners feature on the sleeve of the famous light blue jersey and will provide large scale brand visibility and the opportunity to reward customers and fans through exclusive experiences.
Announcing the sponsorship, Magners Cider’s Commercial Director for Australia and Asia Anthony Brady said, “I’m thrilled with the formation of this partnership. The NSW Waratahs are a famous team with great heritage and really exciting future – just like Magners.”
The partnership is the third to be announced by the NSW Waratahs in as many weeks and will be followed shortly with more good news, as Magners prepare to announce further exciting initiatives within the grassroots game. “This is a great sign of the commitment of the rugby community to the game in general,” said Waratahs Rugby CEO Jason Allen.
“We continue to be enthused by the level of support we’re seeing for the club this season and are genuinely excited by what lies ahead.”
Ciders have traditionally been an order for British and Irish backpackers however over the last three years, Australians have embraced the refreshment of cider with the category almost doubling in size.
“It’s not uncommon to order a round of ciders to watch the big game and I’m confident that Waratahs fans and rugby fans in general will love what Magners brings to the game,” MacDermott said.
Equally enthusiastic, Allen added, “The partnership with Magners is one that the players and fans can really get behind.
“Magners is a world number one cider, that’s the kind of success that we’re striving for.”
The Magners logo will proudly feature on the sleeve of the NSW Waratahs’ jersey for the first time this Sunday afternoon when they run onto the field for the opening game of the 2014 Asteron Life Super Rugby season against the Western Force at Sydney’s Allianz Stadium on February 23 (kick-off 4.05pm).
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