Puma unveils new Bulls Rugby Kit
Cape Town, South Africa, 13 December 2011 – PUMA® has unveiled the striking new kit that the Vodacom Bulls rugby team will sport in Super Rugby 2012. The shirt’s “smash” design is inspired by the phrase “bull in a china shop” and expresses the strong and powerful playing style of the Bulls.
The graphic takes the physical characteristics of a bull and translates these into a warrior-like aesthetic suited to the Bulls combative rugby style. The complexity of the design, which combines a chevron-like effect, is designed to distract opposition players.
PUMA has a long-term deal to supply full technical kit to both the Vodacom Blue Bulls and Vodacom Bulls rugby teams, and is the official distributor of the teams’ match replica gear.
PUMA South Africa’s CEO Ronald Rink says: “PUMA is extremely excited about the launch of our first Bulls Super Rugby kit – Bulls management and players love the new design direction and inspiration and we are looking forward to seeing the shirt in action on the pitch early next year. PUMA wishes Pierre, Wynand and the rest of the team and management the very best of luck for the coming season and we look forward to seeing the Bulls fans out in support for the new era of Bulls rugby.”
“PUMA is a brand that is young, dynamic, adventurous and proud. As a Company we constantly strive towards such pillars and so see great synergy between these brands. We look forward to launching our new playing kit within the next few days, a kit that we believe adequately reflects our style of play and rugby ambitions,” said Barend van Graan, CEO of Blue Bulls Company (PTY) Ltd.
Loyal supporters will be pleased to know that the Super Rugby replica shirt will be available from 15 December 2011 and will retail for R599.
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