Samsung Backs the Boks until 2015
[Eben Etzebeth – Springbok rugby player, George Ferreira – Vice President and COO, Samsung Electronics Africa, Jean de Villiers – Springbok rugby player, Jurie Roux – CEO, South African Rugby Union and Matthew Thackrah – Deputy Managing Director]
Proud to be the consumer electronics and mobile device supplier to SARU and the National Team
JOHANNESBURG – South Africa, June 5, 2014 – Samsung Electronics South Africa, today became the official consumer electronics and mobile supplier to the Springboks and the South African Rugby Union (SARU). The innovative partnership will continue to the end of 2015 and will include their preparations to compete against the world’s best next year.
Mr Sung Woo Han, Vice President and Managing Director of Samsung Electronics SA, says, “As one of the country’s top sporting codes, rugby has long been a passion for many South Africans. Loyal supporters of the Springboks demonstrate their pride by donning the green and gold jersey at every match, Samsung too is proud to lend its support to the national team through this innovative partnership.
“As an organisation, we understand how pride and passion fuels success and are excited to harness this energy and back the Springboks in their quest to become world champions again at the 2015 IRB Rugby World Cup.”
The two-year partnership will see both the Springbok rugby team and SARU exclusively use the latest Samsung consumer electronic products and mobile devices to enhance everyday performance. For the duration of the sponsorship Samsung’s logo will also be featured on the team’s kit.
“Samsung is a global leader in its field and we’re delighted with our new partnership. Our aims are aligned in wishing to be the best in our areas of endeavour and there’s great synergy between our brands. The Springboks will now be carrying Samsung’s logo on the team’s playing shorts and we look forward to a highly successful partnership over the next two seasons,” said Jurie Roux, CEO of SARU.
The Springboks winning the 1995 Rugby World Cup will be forever remembered as one of the greatest moments in South Africa’s sporting history, a watershed moment with celebrations across the nation. This feat was again repeated in 2007 when the Springboks were again crowned as the world’s best.
“We believe in the power of sport to unite people from all walks of life and with pride and passion at the core of our operations, Samsung is honoured to be included as part of the SARU family. We will be joining millions of supporters the world over in shouting ‘Go Bokke’ as the team prepares to compete against the world’s best,” concludes Han.
Jurie Roux – CEO, South African Rugby Union and Matthew Thackrah – Deputy Managing Director, Samsung Electronics South Africa, signing the sponsorship agreement
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
About the South African Rugby Union
The South African Rugby Union (SARU) is a voluntary association of the 14 provincial rugby unions in South Africa and is responsible for the promotion, development and support of all levels of rugby in the Republic. To that end, SARU manages and administers eight national teams, among them the Springboks, Under-20s, Springbok Sevens and Women’s teams, as well as running ten tournaments such as Vodacom Super Rugby and Absa Currie Cup.
George Ferreira – Vice President and COO, Samsung Electronics Africa, Jurie Roux – CEO, South African Rugby Union and Matthew Thackrah – Deputy Managing Director
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