SARU launches Rugby World Cup Bokday campaign and anthem
Wednesday, 1 June 2011
Award-winning South African music superstars Freshlyground and Goldfish have collaborated on an anthem to accompany the Springboks’ RugbyWorld campaign, commissioned by the South African Rugby Union (SARU).
The song, “Let’s Do It Again”, was launched today – 100 days until the tournament kicks off on September 9 – as part of SARU’s campaign, called Unite 2011, to rally support behind the national team.
Freshlyground, who collaborated with Shakira on “Waka Waka”, the official anthem of the FIFA 2010 World Cup, performed the song with Goldfish for the first time at a media launch on Tuesday. The song will be released to the public in July.
“We hope the song becomes the soundtrack to a national mobilisation in the support of the Springboks,” said Jurie Roux, CEO of SARU.
“It is just one part of a number of initiatives we’re launching to allow fans to show their support of the team and become part of the campaign. There are now just 100 days to go until the tournament kicks off and we believe we can recapture the spirit of national unity that marked the Springboks’ previous Rugby World Cup victories in 1995 and 2007 and also last year’s soccer world cup.”
The centrepiece of the campaign is Bokday – the call to supporters to wear green, official retail merchandise every Friday from this week until the end of the tournament in October, as well as on Springboks playing days, which include a Thursday, Saturday and Sunday – as well as a Friday – during the tournament.
The campaign has also targeted accumulating one million supporters for the Springboks on their Facebook page – www.facebook.com/springboks – as well as providing other digital platforms through which supporters may register their support and win a trip to New Zealand or signed playing jerseys.
- Visit m.unite2011.co.za on a cellphone or www.unite2011.co.za on the web and sign up as a supporter and enter a draw to be SARU’s guests at the Rugby World Cup
- SMS your name and surname to 33512 to show their support and enter the draw
- Sign a digital jersey at www.unite2011.co.za which will then be manufactured and delivered to the team in New Zealand – one signer will win a Springbok jersey signed by the team
- Attend a live match screening of a Bok game at Township TV viewing sites [big screens erected in selected townships] and take part in a rugby coaching clinic
- Watch the match at BoKTowns across South Africa during the tournament
- Take part in a
- Attend a public appearance by the Boks with open training sessions throughout the home International season and a farewell onthe eve of departure – (details to follow at a later date).
- Buy licensed Springbok supporters clothing, produced by Canterbury, that starts with a supporters’ golf shirt at R79.
For more information on Freshlyground and Goldfish go to:
www.freshlyground.com http://www.facebook.com/freshlygroundsa • www.goldfishlive.com http://www.facebook.com/GOLDFISHLIVE
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