SSG Holdings joins the Vodacom Bulls squad
The Blue Bulls Company is proud to welcome SSG Holdings to the Vodacom Bulls squad. They join as an associate sponsor effective immediately, with their logo being placed on the left side of the players’ shorts.
SSG Holdings was formed in 2014 to create a specialised integrated services group that delivers technically sound and commercially viable security, facilities management and cleaning solutions to the South African market.
John Smit, former Springbok captain and SSG Holdings: Group CEO, has led from the front and steered the company to new heights including sport sponsorship, while expanding its footprint along the length and breadth of South Africa as customers trust the level of service and expertise offered by SSG Holdings.
The two brands share many values, among them are a high standard of integrity, ownership and innovation which makes for a comfortable and mutually beneficial partnership.
Both brands are committed to ‘playing to win’ for their consumer base, and pride themselves on being trendsetters while disrupting the status quo by pushing the envelope to the absolute edge. The synergy between SSG Holdings and the Vodacom Bulls will no doubt enhance both brands as they look towards even greater heights as professional entities.
Edgar Rathbone, CEO of the Blue Bulls Company, “SSG Holdings is an exciting and dynamic group, and we are truly excited about welcoming them to Loftus. They have built an amazing brand and a well-respected reputation over the years, and I have no doubt that we will continue doing so as we move forward together.”
John Smit, group CEO of SSG Holdings, also expressed his excitement, “When two brands connect there is always some commonality that sparks the partnership and that is how this relationship between SSG holdings and the Blue Bulls Company started. I know that both brands stand for excellence and in many ways the Vodacom Bulls are in the service industry just as our company SSG is. We protect, clean and maintain for our clients allowing them to do what they do best. The Bulls deliver performances that allow their fans to sit back after a hard week and enjoy the sweet feeling of success to then hit the next week in the right frame of mind. While captaining South Africa I realised the responsibility of our team to our people in delivering results in order to facilitate their escape from the daily grind, even if just for an afternoon!”
“For years Jake White believed in us becoming champions and he needed the support from those around him to do so and now it’s our time. So I am proud to announce that all of us at SSG holdings will be supporting The Bulls to continue their journey of greatness. So to the Bulls, let us protect, clean and maintain while you go out there and do what you do best, PERFORM!”
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