Toyota Free State Cheetahs and Cartrack Announce New Sponsorship Deal
Cartrack has announced their Associate Sponsorship of The Toyota Free State Cheetahs for the next three years, with immediate effect.
The sponsorship will see the Cartrack brand represented on the official playing kit in the Currie Cup tournament and the Vodacom Cup for 2014. The Super Rugby will be included in year two and three. Cartrack branding will also be seen on the field of the 48,000 capacity Free State Stadium in Bloemfontein, the home grounds of the Toyota Free State Cheetahs. The rugby season is currently in full swing and has many a supporter glued to their seats in support of their team.
As a leading vehicle tracking and stolen vehicle recovery provider with an independently audited recovery rate of 93%, Cartrack is all too familiar with what it takes to keep their eye on the ball and to make a difference in the lives of many South Africans. The sponsorship announcement showcases Cartrack’s support to the South African market and what better way than to cement a partnership in one of the most loved and supported sports in South Africa.
“Our Associate Sponsorship makes perfect sense in terms of our brand alignment and we’re delighted to be associated with the Toyota Free State Cheetahs,” says John Edmeston, CEO of Cartrack. “The Cheetahs are a very well supported team across the Free State as well as having large fan bases in all the other Provinces too. As with any fully-fledged Cheetahs supporter, our blood truly runs orange and as orange is distinctive to the Cartrack brand, the partnership was just a natural fit” says John. The Toyota Cheetahs are also known as the darlings of South African rugby and are considered as one of South Africa’s Big 5 provincial rugby Unions, making us a proud supporter indeed”.
“The team’s mix of the very best up-and coming youngsters backed by a solid base of more experienced players is a winning combination in delivering the Springboks of tomorrow. Everything about this team echoes our ethos of providing excellent service to our clients by means of solid teamwork, tenacity and the strength that comes with hours of preparation, knowledge and technological advancement,” says John.
Kobus le Roux, the Marketing and Sales Executive for The Free State Cheetahs says; “We are very proud to be partnering with Cartrack for the 2014 Currie Cup Season and beyond. We believe that this association will strengthen both brands and will set the tone for a long and successful partnership.”
Related Posts
« Kearsney beats Clifton Paul Roos breaks their Paarl Drought »
