Vodacom earns five nominations for Discovery Sport Industry Awards

Nov 4 • General News, South Africa • 1919 Views • Comments Off on Vodacom earns five nominations for Discovery Sport Industry Awards

PHOTO CAPTION: Bronson Mokabela, Executive Head Sponsorship & Regional Marketing, Vodacom

4 NOVEMBER 2015 – Vodacom earned five nominations in as many categories for the prestigious Discovery Sport Industry Awards 2016 to be held at the Sandton Convention Centre on February 11, 2016.
The Sport Industry Group on Tuesday unveiled the official shortlist for next year’s awards.
Vodacom was named among the leading brands involved in the business of sport in the country.
The Discovery Sport Industry Awards reward the greatest achievements across the entire business of sport, including the most outstanding and innovative work in marketing, PR, advertising, community investment and sponsorship.
Adidas earned nine nominations and are followed by Nedbank with six and Vodacom with five. Cricket SA received four while SARU, EFC, Absa, and Standard Bank secured three nominations each.
Vodacom were nominated for TV Sport Commercial of the Year, Best Use of Digital Communications in Sport, Sponsorship of the Year, Best Use of PR in a Sport Campaign, and Best Integrated Sport Marketing Campaign.
The telecommunications giant cracked a nomination for Sponsorship of the Year for its involvement with the Vodacom Bulls.
Vodacom SupeRugby FanUp was nominated in the Best Use of PR in a Sport Campaign while Vodacom SupeRugby has been shortlisted for Best Integrated Sport Marketing Campaign.
Sponsorship agency Openfield has played an integral part in the nominated campaigns.

Vodacom’s Bronson Mokabela, Executive Head Sponsorship & Regional Marketing, said: “It is a massive privilege to be named among such a select group in the sport and sponsorship space.
“The sport industry is constantly changing and I would like to thank everyone at Vodacom and our sponsorship agency, Openfield, for ensuring that we remain among the top brands in the country.”

Discovery Sport Industry Awards 2016 nominations:

TV Sport Commercial of the Year:

Absa/Barclays – Play Your Greatest Game
CSA – ProteaFire
Nedbank – Nedbank Ke Yona Team Captain – Sydney Masana
SARU – Home Ground Advantage Launch
SuperSport – Rugby World Cup 2015
Vodacom – Vodacom Game Changers ‘Scout’

Best Use of Digital Communications in Sport:

adidas – Stormers Mother’s Day
CSA – #ProteaFire
DHL – Africa as One
EFC
SARU – Springboks Home Ground Advantage
Vodacom – Soccer USSD

Sponsorship of the Year, Sponsored by the Solutions Team:

Absa – Absa Cape Epic
adidas – Old Mutual Two Oceans Marathon
adidas – Orlando Pirates
Nedbank – Nedbank Cup
Standard Bank – IRONMAN – Never Stop Moving Forward
Vodacom – Vodacom Bulls

Best Use of PR in a Sport Campaign:

Absa – #ProudlyAfrican
adidas – Old Mutual Two Oceans Marathon ‘Haile Gebresalassie’
CSA – #ProteaFire
KFC – KFC Mini-Cricket Kids vs Proteas Tour
Nedbank – Nedbank Cup Football Fan Fashion
Vodacom – Vodacom SupeRugby FanUp

Best Integrated Sport Marketing Campaign:

adidas – Old Mutual Two Oceans Marathon
adidas – Orlando Pirates
Coca Cola Comrades Marathon – Active Healthy Living
KFC – Join the Proteas Family
Nedbank – Ke Yona Team Draft
Vodacom – Vodacom SupeRugby